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Landing Page ROI Calculator

Calculate the return on investment for your landing page campaigns including ad spend, conversion metrics, and customer lifetime value.

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Applications

Used by digital marketers to optimize ad spend, startup founders evaluating campaign performance, ecommerce businesses assessing landing page profitability, and freelance marketers preparing client proposals with data-driven ROI projections.

The Formulas

ROI % = (Net Profit / Total Costs) × 100. Net Profit = Total Revenue - Total Fixed Costs. Total Fixed Costs = Design + Development + (Ad Spend + Tools) × Months. Payback Period = One-Time Costs / (Monthly Revenue - Monthly Costs), rounded up. LTV:CAC Ratio = LTV / CAC.

Fun Fact: The concept of ROI dates back to the early 20th century when DuPont Corporation developed the first ROI formula in 1914 — it's still one of the most widely used financial metrics in business over 110 years later!

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