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Markup Calculator

Calculate selling price based on cost and markup percentage. Differentiate between markup and gross margin.

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Price Your Products for Profit

Setting the right price is do-or-die for retail! Our Markup Calculator helps you determine the perfect selling price to cover costs and generate profit. Simply enter your Cost of Goods Sold (COGS) and desired markup percentage to get the final tag price. It's an essential tool for retailers, wholesalers, and dropshippers ensuring their pricing strategy is sustainable.

Markup vs. Margin: The Big Confusion

Novice entrepreneurs often confuse these two! Markup is the % added to cost. Margin is the % of the selling price that is profit. A 50% markup results in a 33% margin—not 50%! This calculator shows both metrics side-by-side, preventing the dangerous math errors that can eat into your bottom line. Know your numbers, keep your margins healthy.

Retail Rule: "Keystone pricing" is a standard retail strategy where the markup is exactly 100% (doubling the cost), resulting in a 50% gross margin.

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