UTM Builder
Build tracking URLs with UTM parameters for marketing campaigns. Measure traffic sources in Google Analytics.
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Applications
Essential for digital marketing. It allows you to see exactly which email, social post, or ad brought a specific visitor to your website.
The Parameters
Uses the standard five parameters: utm_source , utm_medium , utm_campaign , utm_term , and utm_content .
Fun Fact: UTM stands for 'Urchin Tracking Module'. Urchin was the predecessor to Google Analytics, acquired by Google in 2005.
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